For years, customer relationship management (CRM) software has fallen short of meeting the real-world needs of patient support programs and their biopharmaceutical manufacturer partners. The most common frustrations were clear: lack of patient service focus, and lack of flexibility. Platforms were rigid, customization was limited, and requests to meet unique partner or program needs were often met with a familiar response—“No, we can’t do that.”
At RareMed, we knew the industry deserved better. Drawing on years of hands-on experience supporting complex patient journeys, RareMed set out to address these unmet, industry-wide technological gaps. Instead of trying to force innovation into an inflexible system, we built something new—a fully independent patient management platform designed from the ground up by RareMed developers to support the realities of modern patient support programs. The result is RarePath®—the suite and CRM purpose-built to manage complex, high-touch patient support programs. RarePath® was designed with one guiding principle: transform limitations into possibilities. Where others say “no,” RareMed says, “Yes—we can do that.”
As Sam Aronson, Lead Product Owner, RarePath®, explains:
“RarePath®’s defining trait is its configurability. Our platform empowers our implementation and operations teams to customize workflows that have the sole purpose of meeting our partner’s needs. These workflows allow us to craft and define a fully custom patient journey and experience that both our patients and our partners feel in every interaction.”
RarePath® enables every stakeholder to be involved in the patient journey. Through a suite of purpose-built dashboards, portals, and interfaces, RarePath® enables manufacturers, field teams, patients, and providers to stay aligned—using real-time, API-integrated data to drive better experiences and outcomes.
Insight into Patient Journeys
RarePath Insights® provides manufacturers with fully customizable, real-time dashboards and visualizations that enable efficient data trending and analysis. By transforming complex data into actionable insights, manufacturers can better understand patient journeys, optimize support programs, and refine marketing strategies—all while enhancing the overall patient experience.
Connecting Patients, Providers, and Support Teams
Built for ease and mobility, RarePath Connect® serves as the main patient management tool for various stakeholders. Field teams utilize RarePath Connect® for a centralized view of patients, with the ability to take action on cases and collaborate with case management teams in real time. With mobile and tablet-friendly functionality, field teams can stay up to date with the most current patient information anytime, anywhere. When questions or concerns arise, seamless, integrated communication with the therapy’s RareSupport® team happens directly within the platform, keeping everyone informed and aligned. The voice of the patients come to life in this ecosystem. Through RarePath Connect® , case managers can also capture patient consent, submit missing information, answer questions, update status, and provide support via instant messaging or video chat.
Providers are another key stakeholder who find value in RarePath Connect® . Providers gain real-time access to patient cases in a single, streamlined view. Providers can manage the full therapy journey on one screen—from direct hub enrollment to prior authorizations and appeals—helping to reduce administrative burden and accelerate access to therapy.
Continuous Updates and Improvements
Feedback is core to how we innovate at RareMed. The RarePath® environment is continuously evaluated to ensure meaningful updates and ongoing improvements to the software. We continuously meet with our user groups – creating a direct feedback loop that allows us to listen, learn, and quickly integrate new useful features and evolve in real time. This collaborative approach ensures RarePath® continues to meet the real-world needs of our partners and the patients they support.
Aronson expands –
“The RarePath Focus Group is a rotating cohort of users who interact with the software daily. It is designed to ensure we are receiving feedback from our most engaged “customers,” in addition to our partners and our leadership team. Receiving this feedback diversifies the opinions we have on the software and allows us to make meaningful changes that improve that day-to-day tasking of our users, which ultimately leads to happier, less stressed team members and patient care stakeholders who deliver a better patient experience”
Infinite Customization Options
Through RarePath®, RareMed is uniquely positioned to support internal, external, and hybrid hub models, giving partners the freedom to choose the structure that best aligns with their operational needs, organizational goals, and patient populations. Regardless of the hub model selected, partners gain access to what truly sets RareMed apart: disruptive capabilities, unparalleled control, and confidence at every step of the patient journey.
ABOUT RAREMED
RareMed Solutions is the nation’s only concierge patient services provider, focused on rare and complex conditions. RareMed partners with biopharma to transform the lives of patients afflicted with devastating complex conditions by accelerating access to biomedical breakthroughs. RareMed offers case management, co-pay, coupon and financial assistance programs, reimbursement support, nursing support, healthcare professional education, patient adherence & education, and non-commercial pharmacy dispensing services to all fifty states, as well as custom-developed associated support technologies, from its headquarters in Pittsburgh, Pennsylvania and bases across the country.
The company has a breadth of experience developing, transitioning, and maintaining therapy-specific solutions that ensure unparalleled manufacturer & patient satisfaction across a variety of patient services models. RareMed’s undivided complex disease focus, high caliber associates, fully dedicated teams, and sophisticated, AI-integrated RarePath® proprietary technology enables it to address the unique needs of complex disease patients. RareMed has been recognized as a top workplace in the nation by USA Today and Newsweek, and consistently sets the benchmark for patient experience according to MMIT patient satisfaction surveys. Visit our website at www.RareMed.com.